[Télécharger] The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers (English Edition) de Phil Rosenzweig Livre PDF Gratuit
Télécharger The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers (English Edition) de Phil Rosenzweig Pdf Epub
Télécharger "The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers (English Edition)" de Phil Rosenzweig livre En ligne
Auteur : Phil Rosenzweig
Catégorie : Ebooks en langues étrangères,Par langue,Ebooks en anglais
Broché : * pages
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Langue : Français, Anglais
Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and inspiration, but deceive managers about the true nature of business success. The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant. In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more. Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great. Rosenzweig identifies nine popular business delusions. Among them: The Delusion of Absolute Performance: Company performance is relative to competition, not absolute, which is why following a formula can never guarantee results. Success comes from doing things better than rivals, which means that managers have to take risks. The Delusion of Rigorous Research: Many bestselling authors praise themselves for the vast amount of data they have gathered, but forget that if the data aren't valid, it doesn't matter how much was gathered or how sophisticated the research methods appear to be. They trick the reader by substituting sizzle for substance. The Delusion of Single Explanations: Many studies show that a particular factor, such as corporate culture or social responsibility or customer focus, leads to improved performance. But since many of these factors are highly correlated, the effect of each one is usually less than suggested. In what promises to be a landmark book, The Halo Effect replaces mistaken thinking with a sharper understanding of what drives business success and failure. The Halo Effect is a guide for the thinking manager, a way to detect errors in business research and to reach a clearer understanding of what drives business success and failure. Skeptical, brilliant, iconoclastic, and mercifully free of business jargon, Rosenzweig's book is nevertheless dead serious, making his arguments about important issues in an unsparing and direct way that will appeal to a broad business audience. For managers who want to separate fact from fiction in the world of business, The Halo Effect is essential reading -- witty, often funny, and sharply argued, it's an antidote to so much of the conventional thinking that clutters business bookshelves.
Télécharger The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers (English Edition) de Phil Rosenzweig Livres Pdf Epub
The Halo Effect: and the Eight Other Business ~ Achetez et téléchargez ebook The Halo Effect: . and the Eight Other Business Delusions That Deceive Managers (English Edition): Boutique Kindle - Management : Amazon
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L'effet halo, ou les mirages de la performance / Cairn ~ J’ai recensé ces théories dans un livre intitulé The Halo Effect… and the Eight Other Business Delusions that Deceive Managers, publié en 2007 par Free Press. L’ouvrage va sortir dans quelques jours en français chez Vuibert, sous le titre Les Mirages du management. Je vais vous présenter quelques-uns de ces “mirages”.
Halo Effect: Definition and Impact on Web User Experience ~ The halo effect is a well documented social-psychology phenomenon that causes people to be biased in their judgments by transferring their feelings about one attribute of something to other, unrelated, attributes.. For example, a tall or good-looking person will be perceived as being intelligent and trustworthy, even though there is no logical reason to believe that height or looks correlate .
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Built to Last: Successful Habits of Visionary Companies ~ The first edition of the book was published on October 26, 1994 by HarperBusiness. Background . In his book The Halo Effect, Phil Rosenzweig is critical of not only Built to Last but also the entire genre of business books that it belongs to, including In Search of Excellence, Good to Great, and What Really Works. It finds similar faults with a swathe of business journalism. Rosenzweig uses .
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Le cycle de vie des grandes idées / Cairn ~ Phil Rosenzweig, professeur à l’International Institute for Management Development, à Lausanne (Suisse), est l’auteur de The Halo Effect… and the Eight Other Business Delusions That Deceive Managers (Free Press, 2007), une exploration des présupposés (souvent peu fiables) qui sous-tendent les idées économiques . P. V. Kannan est le PDG cofondateur de 24/7 Customer, une société de .
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